Tovel is a portable AI recorder and follow-up assistant that turns calls and meetings into searchable transcripts, summaries, business actions, and approved CRM or calendar updates. It combines dedicated hardware, AI conversation intelligence, native integrations, and team controls.
Turns calls and meetings into structured contacts, opportunities, appointments, tasks, and follow-ups.
Uses an approval-first workflow so users review destinations and fields before anything is created or shared.
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About
Tovel is a portable AI recorder and follow-up assistant that captures calls, meetings, interviews, site visits, and everyday conversations, then turns them into transcripts, summaries, decisions, risks, and actionable next steps. Unlike recorders that stop at notes, Tovel is designed to connect conversation intelligence with the work that follows, while keeping the user in control of every outbound action.
The Tovel workflow starts with recording through its dedicated device or companion app. It identifies action items such as contacts, leads, opportunities, appointments, tasks, reminders, quotes, and invoice details, then prepares the relevant fields for review. Users can search conversations, ask questions about their recordings, organize information into project knowledge bases, identify speakers, and attach photos, written notes, voice notes, and video notes.
Tovel differentiates itself through an approval-first action layer and native business connections. It can prepare approved CRM records, calendar events, meeting links, and other workflows rather than leaving users with a generic task list. Current connections include HubSpot, GoHighLevel, Google Calendar, and AI providers such as OpenAI, with additional integrations in testing or planned. Team controls provide device management, permissions, sync visibility, retention controls, and configurable conversation signals.
Tovel is best suited to sales teams, real-estate professionals, consultants, legal teams, field workers, founders, and anyone whose work depends on conversations and follow-up. Its consent-required mode helps teams establish a clear verbal consent step for recordings, while users remain responsible for complying with applicable recording laws. The product is currently in a pre-launch phase, with the AI Card offered at a launch price and subscription plans expected to be priced separately.
Use Cases
Sales Follow-Up
Turn sales conversations into reviewed CRM contacts, opportunities, tasks, appointments, and next steps.
Client Meeting Capture
Capture decisions, requirements, risks, owners, and deadlines from consulting and client conversations.
Field Visit Notes
Record site observations and attach photos, voice notes, and follow-up tasks without stopping to type.
Conversation Knowledge
Search recordings, ask questions, and organize conversations, people, decisions, and milestones into project history.
Key Features
Turns conversations into contacts, leads, appointments, tasks, and follow-ups
AI summaries, transcripts, decisions, risks, and searchable conversation history
Project knowledge bases, speaker identification, Ask AI, and multimedia notes
Approval-first CRM, calendar, meeting, and workflow integrations
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Pricing summary
Tovel currently sells the physical AI Card separately and expects a recurring subscription for its software experience. The launch offer lists one device at $109, with two for $199 or three for $270. Monthly subscription plans are expected to range from $9.99 to $29.99, but fixed plan names and prices have not yet been published.
Pricing & Plans
Other pricing notes
Launch price: one Tovel AI Card is $109, discounted from a planned $159 price.
Two-device and three-device launch packages are also available at $199 and $270.
Subscription plans are expected to range from $9.99 to $29.99 per month.
The first 300 qualifying customers receive one month of Tovel subscription free.