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Novu

Novu

Open-source notification infrastructure for products, workflows, and AI agents

Novu screenshot

What is Novu?

⚡ Quick Summary / TL;DR

Novu is an AI-driven Developer Tools platform designed to open-source notification infrastructure for products, workflows, and ai agents. It is specifically optimized for Developer, Founder, Product Manager seeking to streamline their workflow and enhance productivity.

Overview of Novu

Novu is an open-source communication infrastructure platform for product teams, developers, and AI agent builders that need reliable notifications across many channels. It helps teams orchestrate transactional messages for inbox, email, SMS, push, chat, Slack, Microsoft Teams, Telegram, and more from one system instead of wiring every provider separately. The platform is built around workflows, subscribers, channels, and a customizable Inbox component. Developers can trigger notification workflows through a unified API, design flows visually in the dashboard, or define code-first workflows with the Novu framework. That makes it useful for SaaS product alerts, account updates, approvals, security messages, lifecycle messaging, and internal operations. Novu has also moved beyond classic notification infrastructure with Agent Communication Infrastructure. ACI helps connect AI agents to user-facing channels such as Slack, Teams, WhatsApp, Telegram, and email while handling webhooks, identity, conversation state, and delivery. This makes Novu especially relevant for teams building products where agents need to talk to customers or internal users across multiple surfaces. The biggest reason to choose Novu is control. It gives teams open-source flexibility, cloud convenience, self-hosting options, workflow orchestration, inbox UI, provider integrations, and pricing based on workflow runs. It is strongest for engineering-led teams that want notification infrastructure they can customize deeply, but it may be more technical than simple email-only or push-only tools.

Best for

Multi-channel product notifications, in-app inboxes, and agent communication workflows.

Key Features of Novu

  • Unified API for email, SMS, push, chat, and in-app notifications
  • Customizable Inbox component for product notification centers
  • Visual and code-first workflows for notification orchestration
  • Agent Communication Infrastructure for multi-channel AI agents

Pricing summary

Novu has a free cloud plan, paid Pro and Team plans based on workflow runs, custom Enterprise pricing, and enterprise self-hosted deployment options.

Pricing & Plans for Novu

Free

Starter toolkit for testing Novu and sending first notifications.

Free
  • 10,000 workflow runs per month
  • Email, in-app, SMS, chat, and push channels
  • US and EU data residency
  • Up to 20 workflows and 3 team members
Popular

Pro

More scale and flexibility for teams moving beyond experiments.

$30/month
  • 30,000+ workflow runs per month
  • 7-day activity feed retention
  • Remove Novu branding
  • Advanced email editor and faster processing

Team

Production plan for growing teams with higher notification volume.

$250/month
  • 250,000+ workflow runs per month
  • Up to 10 environments
  • 90-day activity feed retention
  • Unlimited team members and RBAC

Other pricing notes

  • Free includes 10,000 workflow runs per month and all major channels.
  • Pro starts at $30 per month and includes 30,000+ workflow runs plus longer retention.
  • Team starts at $250 per month for higher production volume, RBAC, and more environments.
Pricing last checked: July 2026Official pricing page

Pros & Cons of Novu

Pros

  • Open source with cloud and self-hosted options
  • Strong fit for multi-channel product notifications
  • Includes a customizable in-app inbox component
  • Supports both visual and code-first workflows
  • Useful for AI agent communication use cases

Cons

  • Requires developer setup for serious production use
  • Workflow-run pricing needs usage monitoring
  • May be overkill for basic email campaigns
  • Advanced compliance features need Enterprise
  • Provider setup still depends on external services

Frequently Asked Questions about Novu

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