What is Novu used for?

Novu is used to build product notification systems across in-app inboxes, email, SMS, push, chat, and team messaging channels from one workflow layer.

Yes. Novu is open source and also offers managed cloud plans for teams that do not want to run notification infrastructure themselves.

Can Novu replace separate notification providers?

Novu does not replace every delivery provider. It acts as the orchestration layer and connects to providers for email, SMS, push, and chat delivery.

Does Novu support in-app notifications?

Yes. Novu includes a customizable Inbox component that can be added to applications for real-time in-app notification feeds and user preferences.

Is Novu good for AI agents?

Yes. Novu includes Agent Communication Infrastructure for connecting agents to channels like Slack, Teams, WhatsApp, email, and Telegram.

Novu is best for engineering and product teams that need reliable multi-channel notification workflows, inbox experiences, or agent communication infrastructure.

Novu

Open-source notification infrastructure for products, workflows, and AI agents

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What is Novu?

TL;DR

Novu is open-source notification infrastructure for products and AI agents, unifying email, SMS, push, chat, in-app inboxes, and workflow orchestration through APIs, visual workflows, and code-first development.

Unified API for email, SMS, push, chat, and in-app notifications
Customizable Inbox component for product notification centers
Visual and code-first workflows for notification orchestration

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About

Novu is an open-source communication infrastructure platform for product teams, developers, and AI agent builders that need reliable notifications across many channels. It helps teams orchestrate transactional messages for inbox, email, SMS, push, chat, Slack, Microsoft Teams, Telegram, and more from one system instead of wiring every provider separately. The platform is built around workflows, subscribers, channels, and a customizable Inbox component. Developers can trigger notification workflows through a unified API, design flows visually in the dashboard, or define code-first workflows with the Novu framework. That makes it useful for SaaS product alerts, account updates, approvals, security messages, lifecycle messaging, and internal operations. Novu has also moved beyond classic notification infrastructure with Agent Communication Infrastructure. ACI helps connect AI agents to user-facing channels such as Slack, Teams, WhatsApp, Telegram, and email while handling webhooks, identity, conversation state, and delivery. This makes Novu especially relevant for teams building products where agents need to talk to customers or internal users across multiple surfaces. The biggest reason to choose Novu is control. It gives teams open-source flexibility, cloud convenience, self-hosting options, workflow orchestration, inbox UI, provider integrations, and pricing based on workflow runs. It is strongest for engineering-led teams that want notification infrastructure they can customize deeply, but it may be more technical than simple email-only or push-only tools.

Use Cases

Product Notifications

Orchestrate transactional email, SMS, push, chat, and in-app notifications from a unified workflow layer.

In-app Inbox

Add a customizable notification center to products with user preferences and real-time updates.

AI Agent Communication

Connect AI agents to Slack, Teams, WhatsApp, email, Telegram, and other user-facing channels.

Notification Workflows

Build visual or code-first notification workflows with provider integrations and reusable logic.

Key Features

Unified API for email, SMS, push, chat, and in-app notifications
Customizable Inbox component for product notification centers
Visual and code-first workflows for notification orchestration
Agent Communication Infrastructure for multi-channel AI agents

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