Make
What is Make?
TL;DRMake is a visual automation platform for connecting applications, APIs, data, AI tools, and business processes. Its canvas-based scenarios support triggers, actions, transformations, routing, webhooks, and custom logic for founders, marketers, agencies, operators, and technical teams.
- Build visual automations across apps, APIs, and AI tools.
- Supports complex routing, data transformation, and custom logic.
- Useful for founders automating operations without building every integration.
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About
Make is a visual automation platform for connecting applications, APIs, data, AI tools, and business processes into repeatable workflows. Users build scenarios on a visual canvas, add triggers and actions, transform data, route logic, call APIs, and automate tasks without implementing every integration from scratch.
For founders and builders, Make is an operations layer around a growing software stack. It can connect forms to CRMs, synchronize data, orchestrate marketing workflows, trigger AI steps, process webhooks, and coordinate internal automations that would otherwise require custom integration code.
Make also supports technical workflows through its API, webhooks, and Make Code capabilities. Because billing is credit-based, teams should estimate module actions and execution volume before scaling production workflows.
Use Make when you need flexible automation across many services without maintaining a large custom integration layer. It is particularly useful for founders, operations teams, agencies, marketers, and technical builders creating AI-assisted business workflows.
Use Cases
Automate Lead Operations
Connect forms, CRM systems, enrichment tools, email, and notifications.
Orchestrate AI Workflows
Combine AI models with business data, APIs, triggers, and routing logic.
Sync Business Data
Move and transform information between spreadsheets, databases, CRMs, and SaaS tools.
Automate Marketing Operations
Coordinate content, campaign, analytics, social, email, and reporting workflows.
Key Features
- Visual scenario builder
- 3000+ app and API integrations
- AI automation and Make Code
- Credit-based workflow execution
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Pricing summary
Make offers Free at $0, Core at $12/month, Pro at $21/month, Teams at $38/month, and Enterprise custom pricing at 10,000 credits/month.
Pricing & Plans
Free
Start building basic automations with limited monthly credits.
Free
- 1,000 credits/month
- Basic scenarios
- Webhooks
- Community learning
Popular
Core
Paid automation plan for active workflows and API access.
$12/month
- 10K credits option
- Unlimited active scenarios
- Make API access
- Faster scheduling
Pro
More advanced automation controls for growing teams.
$21/month
- More workflow controls
- Higher credit packs
- Priority execution
- Advanced scenarios
Other pricing notes
- Pricing refreshed August 31, 2026 from Make official pricing.
- Make charges credits for module actions and supports much larger monthly credit volumes.
- Annual billing offers a discount compared with monthly billing.
Pricing last checked: August 2026Official pricing
Pros & Cons
Pros
- Flexible visual automation
- Large integration ecosystem
- Useful for AI and operations
- Supports APIs and custom logic
- Scales from free to enterprise
Cons
- Credit usage needs planning
- Complex workflows need architecture
- High volumes can become expensive
- Third-party integrations can change
- Enterprise controls cost more
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